Mattel - El Segundo, CA
posted 3 months ago
The Associate Manager, Global Barbie Brand Marketing will be an integral part of the Global Barbie Brand Team at Mattel. This role involves assisting in the development and execution of global brand strategies while managing product development initiatives for regional teams to implement in their respective markets. The successful candidate will work closely with the Manager and various cross-functional teams to ensure that the Barbie brand receives exceptional marketing support. This includes creating unique and strategic products and programs that align with budgetary constraints and can be effectively maximized across global retail and e-commerce platforms. To excel in this position, the candidate must possess strong organizational skills and a keen attention to detail. Excellent communication skills are essential, as the role requires both written communication and oral presentations to diverse audiences. A positive, can-do attitude, a passion for variety, and the ability to adapt to changing circumstances are key traits for success. The individual must also demonstrate strong interpersonal and relationship management skills, enabling them to lead and motivate cross-functional teams while providing a compelling vision and strategy. Creativity, analytical thinking, and resourcefulness in overcoming project challenges are also critical attributes for this role. The impact of this position will be significant, as the Associate Manager will ensure that all brand marketing projects are aligned with business strategies, objectives, and insights. They will assist in securing buy-in for global product strategies at all organizational levels and ensure executional commitment from internal partners to activate these strategies across key markets and business lines. Collaboration with Product Design, Packaging, and Development teams will be essential to bring innovative and compelling toys to market on time and within budget, supported by consumer insights. The role also involves creating unique retailer-exclusive products and campaigns, maintaining regular communication with regional teams, and preparing and delivering presentations that convey strategic messages to large audiences. Additionally, the Associate Manager will monitor key trends, brands, and competitors' performance in all markets, lead global business reporting and analysis, and act as the point of contact for brand inquiries and information dissemination.