Associate Manager, Global Brand Marketing - Barbie
Mattel - El Segundo, CA
posted 1 day ago
About the position
The Associate Manager, Global Barbie Brand Marketing will be working on the Global Barbie Brand Team. They will assist with setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Manager and cross-functional teams, the Global Associate Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce. Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer.
Responsibilities
- Ensure all brand marketing projects are supported by business strategy, objectives and insights
- Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
- Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
- Create unique retailer exclusive products and campaigns
- Communicate regularly with regional teams and lines of business to ensure needs are being met
- Prepare for and deliver presentations that convey a strategic message to large audiences
- Present with confidence to drive brand strategy and products
- Brief and develop marketing assets
- Help develop global marketing campaigns for execution at a local level
- Monitor key trends, brands and competitors' performance in all markets
- Lead global business reporting and analysis
- Work with other Mattel Global Brand teams to continuously share plans and establish 'best practices' around the world
- Act as point of contact for brand inquiries and dissemination of brand information and assets
- Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions
Requirements
- 5+ years (2 years with MBA) experience in marketing, preferably in product development
- Experience with company/product/marketing that is rooted in consumer trends
- Thorough understanding of marketing mix and KPIs
- Experience analyzing data and managing financials
- Ability to synthesize data and pull insights to create recommendations
- Strong skills presenting in front of large groups
- Highly organized, independent and detail oriented with strong follow up skills
- Strong time management, planning and project execution skills
- Excellent written and verbal communication skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
- Must be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward
Benefits
- Flexible work model
- Collaborative work environment
- Opportunities for innovation and impact
- Recognition as a Great Place to Work
- Diversity and inclusion initiatives
