Associate Manager, Growth Marketing

Unclassified - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Associate Manager, Growth Marketing will play a crucial role in driving customer acquisition and revenue growth for Hearst TV's Enthusiast & Wellness brands. This position requires a blend of digital marketing expertise and data analysis skills, focusing on managing performance marketing campaigns and collaborating with various teams to implement innovative marketing strategies.

Responsibilities

• Manage in-house channels across Enthusiast & Wellness brands.
• Be accountable for the results of performance marketing campaigns, including Paid Social, Influencer, Affiliate, and Programmatic.
• Support creative development and testing to enhance revenue for key brand initiatives.
• Ensure acquisition performance aligns with KPIs and strategic goals.
• Manage day-to-day paid media campaigns against weekly and monthly spend and acquisition goals.
• Optimize campaign results to find more efficiencies on CPA and other KPIs while consistently pushing for scale.
• Analyze reporting and metrics, ensuring alignment for the channel and brand goals.
• Support the development of media plans targeting core audiences and expanding testing through recommendations and channel expansion.
• Collaborate cross-functionally with editorial, product, design, paid search, and other teams to align marketing strategies with overall business goals.

Requirements

• Strong background in digital marketing and data analysis.
• Experience in managing performance marketing campaigns.
• Ability to lead customer acquisition efforts.
• Proven track record of driving revenue growth.
• Strategic thinking and effective collaboration skills.

Nice-to-haves

• Experience with media planning and audience targeting.
• Familiarity with various digital marketing channels and tools.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Opportunities for professional development.