Associate Manager, Growth Marketing

$56,000 - $67,000/Yr

Hearst - New York, NY

Full-time - Entry Level

New York, NY

Publishing Industries

About the position

The Associate Manager, Growth Marketing will play a crucial role in the marketing team, focusing on customer acquisition and revenue growth through digital marketing strategies. This position requires a blend of analytical skills and creativity to manage performance marketing campaigns across various channels for the Enthusiast & Wellness brands, including Runner's World and Women's Health. The ideal candidate will collaborate with cross-functional teams to align marketing efforts with business objectives and drive innovative marketing strategies.

Responsibilities

• Manage in-house channels across Enthusiast & Wellness brands.
• Be accountable for the results of performance marketing campaigns, including Paid Social, Influencer, Affiliate, and Programmatic.
• Support creative development and testing to enhance revenue for key brand initiatives.
• Ensure acquisition performance aligns with KPIs and strategic goals.
• Manage day-to-day paid media campaigns against weekly and monthly spend and acquisition goals.
• Optimize campaign results to find more efficiencies on CPA and other KPIs while consistently pushing for scale.
• Analyze reporting and metrics, ensuring alignment for the channel and brand goals.
• Support the development of media plans targeting core audiences and expanding testing through recommendations and channel expansion.
• Collaborate cross-functionally with editorial, product, design, paid search, and other teams to align marketing strategies with overall business goals.

Requirements

• Up to two years of professional experience in digital marketing, specifically paid media.
• Strong passion for marketing and digital content.
• Clear verbal and written communication skills.
• Ability to multi-task and work as a team player across many brands.
• Capable of collaborating with cross-functional groups.
• Strategic thinker who can use data to drive business results.
• Possesses a growth mindset and agility to adapt to change.
• Enthusiastic about marketing, digital, and emerging channels.
• Resourceful, creative thinker with a positive attitude, high attention to detail, and strong problem-solving skills.
• Familiarity with MS Office and Google Analytics.

Benefits

• Base salary between $56,000 to $67,000 annually, dependent on skills and experience.