Associate Manager, Marketing Analytics

The Hershey Company - Hershey, PA

Full-time - Mid Level

Remote - Hershey, PA

Food Manufacturing

About the position

The Associate Manager Marketing Analytics at Hershey will play a crucial role in supporting the growth of the Hershey International Strategy and Marketing team. This position focuses on leveraging marketing fundamentals and data analytics to enhance business performance across key global regions. The role involves collaboration with regional marketing, insights, and innovation teams to develop and execute both short-term and long-term growth strategies, while fostering a results-driven culture centered on measurement and experimentation.

Responsibilities

• Support the growth journey by leveraging marketing fundamentals and data analytics.
• Work in partnership with regional marketing, insights, and innovation teams to develop and execute growth plans.
• Promote global campaigns, partnerships, brand building, and regional performance management.
• Foster a collaborative culture focused on measurement and experimentation.
• Analyze market data to identify areas of opportunity across international regions.
• Deliver analytics and information dashboards tracking key KPIs and financial metrics.
• Manage the internal ISM team's annual budget.

Requirements

• Bachelor's degree; MBA preferred but not required.
• 2-5 years of progressive responsibility in CPG or related marketing field.
• Strong analytics background with the ability to leverage multiple data sets.
• Excellent project management skills.
• Strong communication skills, both written and oral.
• Proficiency in PowerPoint, Excel, and Nielsen/IRI or equivalent.

Nice-to-haves

• Knowledge of visualization tools like PowerBI.
• Understanding of MarTech and its development.

Benefits

• Opportunity for career growth and development.
• Collaborative and supportive work culture.