The Hershey Company - Hershey, PA
posted about 1 month ago
Full-time - Mid Level
Remote - Hershey, PA
Food Manufacturing
About the position
The Associate Manager, Marketing Analytics at Hershey is responsible for leveraging marketing fundamentals and data analytics to drive business performance across key international regions. This role involves collaborating with regional marketing, insights, and innovation teams to develop and execute growth strategies, support global campaigns, and enhance marketing capabilities. The successful candidate will focus on measurement, experimentation, and fostering a results-driven culture to support Hershey's goal of doubling its business over the next decade.
Responsibilities
- Support the growth journey by leveraging marketing fundamentals and data analytics.
- Collaborate with regional marketing, insights, and innovation teams to develop and execute growth plans.
- Promote global campaigns, partnerships, and brand building initiatives.
- Foster a results-driven and collaborative culture focused on measurement and experimentation.
- Conduct campaign/media analysis and optimize in-year and future activations.
- Deliver international analytics and information dashboards tracking key KPIs and financial metrics.
- Manage the internal ISM team's annual budget.
Requirements
- Bachelor's degree; MBA preferred.
- 2-5 years of progressive responsibility in CPG or related marketing field.
- Strong analytics background with the ability to leverage multiple data sets.
- Proven track record of delivering results with a sense of urgency.
- Excellent project management skills and strong collaboration abilities.
- Strong communication skills, both written and oral.
- High proficiency in PowerPoint, Excel, and Nielsen/IRI or equivalent.
Nice-to-haves
- Knowledge of visualization tools like PowerBI.
- Understanding of MarTech and its development.
Benefits
- Opportunity for remote work.
- Career development and growth opportunities.
- Collaborative and supportive work culture.
