Associate Manager of Marketing Operations

Trimble - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

Professional, Scientific, and Technical Services

About the position

The Associate Manager of Marketing Operations at Trimble Transportation will operationalize cross-functional marketing campaigns using Marketo. This role involves collaborating with marketing stakeholders to support demand generation and revenue goals, providing an opportunity to enhance marketing operations skills in a dynamic environment.

Responsibilities

• Lead the planning and execution of Marketo campaigns, emails, programs, webinars, and landing pages from concept to results tracking.
• Troubleshoot and QA Marketing Operations campaigns, workflows, data/sync issues, and other key marketing operations functions.
• Design, support, and execute B2B SaaS campaigns to accelerate demand and lead generation.
• Segment and leverage the marketing database for greater campaign efficiency and effectiveness.
• Contribute and collaborate on marketing campaign playbooks, operational best practices, and channel tactics.
• Participate in the launch and adoption of Marketing Technology across Trimble Transportation.
• Remain current on Marketo and Martech best practices and tools.

Requirements

• Bachelor's degree in business, marketing, or related field, or equivalent experience.
• Minimum 2+ years of experience in a Marketing Operations, Email Marketing, Campaign or Demand Generation role.
• Advanced user of Marketo with technical expertise in setting up nurture campaigns and email communications.
• Experience with Salesforce, Hubspot, Pardot, and marketing channel platforms like Uberflip, Drift, Knak, Zoom.
• Understanding of B2B SaaS marketing funnels and optimizing lead handoff processes.
• High attention to detail and ability to manage multiple projects simultaneously.
• Excellent communication skills: verbal, written, and presentation.

Nice-to-haves

• Experience with additional marketing automation tools and platforms.
• Familiarity with data analytics and reporting tools.

Benefits

• Medical, Dental, Vision, Life, Disability insurance.
• Time off plans and retirement plans.
• Tax savings plans for health, dependent care, and commuter expenses.
• Paid Parental Leave.
• Employee Stock Purchase Plan.