Associate Manager, Paid Media

$78,900 - $131,500/Yr

Dexcom - San Diego, CA

Full-time - Mid Level

Remote - San Diego, CA

Miscellaneous Manufacturing

About the position

The Associate Manager, Paid Media at Dexcom Corporation is responsible for managing the brand's presence and paid media strategies across retail partners to drive sales, revenue, and customer acquisition. This role involves overseeing marketing and advertising strategies, collaborating with agencies, analyzing data for actionable insights, and maintaining relationships with retail media network (RMN) representatives. The ideal candidate is data-driven, analytical, and possesses deep expertise in RMNs, with a focus on optimizing budgets and achieving commercial objectives.

Responsibilities

• Manage brand presence and paid media across retail partners.
• Oversee marketing and advertising strategy to drive sales and meet commercial objectives.
• Collaborate with Paid Media lead to ensure synergy between upper and lower funnel tactics.
• Analyze platform and enterprise data with the agency to provide actionable insights.
• Ensure budgets are optimized across various tactics for optimal return on ad spend (ROAS).
• Recommend test-and-learn strategies to gain applicable insights.
• Maintain relationships with RMN representatives to stay updated on new ad offerings and best practices.

Requirements

• 5+ years of experience managing media buying in the Amazon ecosystem.
• 3+ years managing a brand/product presence on RMNs.
• Strong understanding of RMN efforts within the larger media landscape.
• Experience sourcing and leading external partners to achieve goals.
• Strong analytical skills to uncover insights from performance tracking.
• Excellent communication and presentation skills to inform and influence decisions.
• Ability to adapt and solve problems in a fast-paced environment.
• Experience across additional PPC tactics, including Paid Search.

Nice-to-haves

• Experience with additional RMN platforms beyond Amazon.
• Familiarity with performance measurement tools and analytics.

Benefits

• Comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and tuition reimbursement.
• Innovative work environment committed to employees and communities.