Associate Manager, Product Marketing, Hulu

$102,000 - $136,700/Yr

Disney - Santa Monica, CA

Full-time

Santa Monica, CA

Motion Picture and Sound Recording Industries

About the position

Hulu's Marketing team is seeking an Associate Manager, Product Marketing who will be an exceptional addition to our Growth team. As the Associate Manager, Product Marketing at Hulu, you will be responsible for supporting operations of all landing pages across the Hulu.com website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental gains for the business. This role is highly collaborative, and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you. In this position, you will build and optimize new and existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. You will utilize web technologies, including HTML, CSS, JavaScript, and content management systems. You will work with marketing campaign managers and channel managers across Disney Streaming to build and manage custom web acquisition funnels for paid/organic search, display, brand, and email. Your analytical skills will be crucial as you use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows, leveraging this data to identify new areas of opportunity and inform user narratives that improve the consumer experience leading to subscriber growth. Additionally, you will help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign-up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and the Finance team. You will support senior managers in evaluating the company's business goals, marketing strategy, and digital marketing plans, synthesizing them into a roadmap for the landing page and signup flow user experiences. You will also work with partners from Product, Technical Project Management, and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals. Acting as a product evangelist, you will connect product features to business value and translate them into compelling signup experiences. Finally, you will collaborate with UX designers, copywriters, and artists on wireframing, layout, copywriting, design, and production of campaign materials to enable an optimized online shopping and buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners.

Responsibilities

• Build and optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value.
• Utilize web technologies, including HTML, CSS, JavaScript, and content management systems.
• Work with marketing campaign managers and channel managers across Disney Streaming to build and manage custom web acquisition funnels for paid/organic search, display, brand, and email.
• Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows.
• Leverage data to identify new areas of opportunity to build custom landing pages and test hypotheses.
• Help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign-up flow.
• Build tests in our experimentation platform and interpret results in collaboration with data analysts and Finance team.
• Support senior managers in evaluating the company's business goals, marketing strategy, and digital marketing plans.
• Work with partners from Product, Technical Project Management, and Engineering teams to prioritize roadmap items for front-end development and back-end systems.
• Act as a product evangelist with a thorough understanding of customer needs and behaviors on Hulu.com.
• Collaborate with UX designers, copywriters, and artists on wireframing, layout, copywriting, design, and production of campaign materials.

Requirements

• Minimum of 3 years of experience in a product management, product marketing or digital marketing role.
• Experience in building and optimizing winning landing pages experiences using best practices.
• Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies.
• Experience in defining business requirements for product features.
• Ability to build collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization.
• Experience in working with art directors, graphic designers and copywriters for creative production.
• Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies.
• Strong analytical skills, comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on customer insights.
• Ability to work in an ever changing fast paced environment with technical know-how and comfort working with acquisition marketing teams.
• Strong executor and problem solver, who can be resourceful and creative.

Nice-to-haves

• Experience in a subscription business.
• Experience in project management and collaborating with developers.

Benefits

• Medical, financial, and/or other benefits depending on the level and position offered.
• Bonus and/or long-term incentive units may be provided as part of the compensation package.