Associate Manager Shopper Solutions, Large Format

The Hershey Company - Hershey, PA

Full-time - Mid Level

Remote - Hershey, PA

Food Manufacturing

About the position

The Associate Manager Shopper Solutions & Activations, Large Format, plays a crucial role in supporting the Food Channel and Target within the HSY Sales team. This position focuses on developing and managing merchandising solutions that enhance shelf distribution and drive revenue growth while ensuring profitability and minimizing complexity. The role involves collaboration with various internal teams to create insight-based strategies and solutions that meet customer needs and align with company goals.

Responsibilities

• Own the creation and management of Food and Target solutions including business case development and Accolade management.
• Develop, maintain, and leverage key cross-functional relationships in Sales, Shopper Engagement, Marketing, Category Management, Operations, Packaging, Finance, Research and external partners to ensure solutions are best suited to the goals of driving effective activation, revenue and profit.
• Maintain close connectivity with the Retail and Sales team to fully understand the in-store environment, recognize executional issues, and identify new opportunities.
• Present new shopper solutions to customer KDMs as needed.
• Remain actively involved with Customer Team planning to identify future shopper needs on core packs and anchor events within company processes and lead times.
• Maintain connectivity to other Shopper Solutions Managers to share best practices and prevent duplication in custom development.
• Understand and analyze syndicated and shopper data from Customers to identify opportunities and make fact-based strategic recommendations. Primary focus on core packs and Brands.
• Actively manage customers' portfolio to increase performance and maximize revenue and profits while minimizing cost and complexity to the organization. Evaluate items and displays as needed for rationalization.

Requirements

• Bachelor's degree required.
• 5+ years' experience in Sales, Category Management, Supply Chain, Packaging, and/or Marketing.
• Customer / channel experience preferred.