Associate Manager, Social Media Community & Engagement

Benjamin Moore - Montvale, NJ

Full-time - Entry Level

Montvale, NJ

Chemical Manufacturing

About the position

The Associate Manager, Social Media Community & Engagement at Benjamin Moore is responsible for leading communication and engagement efforts across various social media platforms. This role focuses on building relationships with customers, enhancing brand reputation, and driving engagement through effective community management. The ideal candidate will have a passion for social media, interior design, and home decorating, and will work closely with cross-functional teams to ensure timely responses to customer inquiries and to foster a vibrant online community.

Responsibilities

• Lead communication and engagement efforts with followers/customers across key social media channels.
• Manage daily channel monitoring and responsive customer engagement, acting as a group moderator.
• Work cross-functionally with teams including customer service, PR, and product marketing to manage customer inquiries.
• Identify and escalate broader issues, trends, and potential sensitive issues for the brand.
• Summarize situations and deliver possible solutions for the cross-functional team.
• Work with color and product teams to stay updated on design and color trends.
• Engage with comments and users tagging Benjamin Moore paints to build brand loyalty.
• Assist in collecting user-generated content and testimonials from customers.
• Utilize social media management tools to record responses and measure engagement success.
• Produce ongoing social listening reports to guide social media engagement strategy.
• Update and maintain Community Management process documents.
• Stay up to date on the latest technology, trends, and community management methodologies.

Requirements

• Bachelor's degree preferred in marketing, communications, or a similar discipline.
• 2+ years of social media community management experience for a consumer brand, preferably in interior design or home space.
• Strong writing and editing skills with attention to detail.
• Hands-on experience in community management for a recognized brand is preferred.
• Strong communication skills and ability to work collaboratively in a fast-paced environment.
• Deep understanding of social media platforms including Instagram, TikTok, Facebook, Threads, X, YouTube.
• Experience with social media management tools such as Sprinklr.

Nice-to-haves

• Experience in interior design or home space is a plus.
• Resourceful and proactive with strong organizational/project management skills.

Benefits

• Continuing education credits