Associate Manager, Social Media

$78,450 - $87,150/Yr

Pacific Sunwear Of California - Anaheim, CA

Full-time - Mid Level

Anaheim, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Associate Manager of Social Media at Pacsun is responsible for overseeing social media and content strategies to advocate for the brand while ensuring an exceptional customer experience across various online communities. This role involves managing day-to-day social media activities, developing content strategies, and collaborating with cross-functional teams to align messaging and branding with marketing objectives.

Responsibilities

• Support the Sr. Manager of Social Media's marketing strategy and execution across TikTok, Instagram, Pinterest, YouTube, and other social media platforms.
• Lead day-to-day channel management and create, curate, and manage content for all social media platforms.
• Develop and maintain annual, seasonal, monthly, weekly, and daily strategies and calendars for content across all channels.
• Capture content on-site for influencer and brand events and company photo shoots.
• Plan and execute social media campaigns, promotions, and product launches in alignment with marketing objectives and brand guidelines.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Monitor, analyze, and report on social media performance metrics, providing insights and recommendations for optimization.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Engage with the online community by responding to comments, messages, and mentions in a timely manner.
• Appear on camera as in-house talent for social activations and community events.
• Present social media performance and competitive findings in weekly team meetings.
• Share emerging channels and opportunities to maintain a digital-first brand.

Requirements

• 3+ years' experience in social media, marketing, advertising, and/or digital.
• Ability to work in a dynamic, fast-paced environment and partner across many functional teams.
• Retail or advertising experience is a plus.
• Highly organized with strong project management skills.
• Ability to manage multiple day-to-day activities.

Nice-to-haves

• Experience in retail or advertising.
• Strong leadership qualities and ability to develop community.

Benefits

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year