Associate Marketing Director, Business Operations

$80,000 - $95,000/Yr

University of Missouri - Columbia, MO

Full-time - Mid Level

Columbia, MO

Educational Services

About the position

The Associate Marketing Director is a key member of the Business Operations Marketing and Communications team at the University of Missouri. This role involves close collaboration with the Director of Marketing and the Business Operations team to support the planning and messaging of communications. The focus is on developing, implementing, and assessing marketing and communication strategies that reinforce the Mizzou Brand across various units, including The Mizzou Store, A.L. Gustin Golf Course, Parking and Transportation, and Campus Dining Services. Mizzou Business Operations is dedicated to a data-informed, collaborative approach to marketing, aiming to enhance service delivery and promote the university's mission. In this pivotal role, the Associate Marketing Director will be responsible for creating innovative processes and communication plans that align with the institution's strategic goals. This includes telling compelling stories and producing dynamic marketing materials across multiple platforms to support the objectives of Mizzou Business Operations. The position requires close collaboration with unit managers to ensure cohesive marketing campaigns and to incorporate current trends into the strategic marketing plan. The Associate Director will also oversee the implementation, optimization, and reporting of marketing campaigns and communication plans, ensuring they are effective and aligned with the university's branding. As a highly visible leader within the department, the Associate Marketing Director will support a diverse group of internal and external stakeholders, requiring strong marketing, communication, and leadership skills. The role includes leading a team to develop and execute communication plans, managing marketing campaigns, evaluating their effectiveness, and providing actionable insights for improvement. The successful candidate will enjoy working collaboratively in a diverse environment and will be responsible for various other duties as assigned.

Responsibilities

• Leads a team to develop and execute communication plans and marketing campaigns.
• Oversees communication efforts and marketing campaigns for various Business Operation units.
• Evaluates and oversees marketing campaigns and communication plans, providing actionable insights and recommendations to improve campaign effectiveness and ROI.
• Collaborates with the Director of Marketing to develop and implement a comprehensive editorial calendar supporting key initiatives and organizational goals.
• Counsels subject area leaders on appropriate communication strategies to align short-term communications planning with the editorial calendar and strategic goals.
• Develops and maintains processes that enable team members to provide effective input for marketing campaigns.
• Composes and edits copy and executive communications across multiple delivery channels.
• Coordinates with team staff to prioritize and execute communication plans and create deliverables.
• Tracks and monitors communications results, developing programs for continuous improvement of processes and campaign efficacy.
• Acts as a champion for the team and Mizzou, ensuring consistency across communication messages.

Requirements

• A Bachelor's degree or an equivalent combination of education and experience.
• At least 6 years of experience in marketing, communications, or a related field.
• Strong leadership and communication skills.
• Experience in social media management and marketing strategy development.

Nice-to-haves

• At least 5 years of experience in corporate communications or higher education.
• Excellent written and verbal communication skills.
• Ability to lead teams through competing priorities and deadlines.
• Knowledge of best practices for executing marketing and communications plans across various platforms.

Benefits

• Paid parental leave
• Caregiver leave
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance