Associate Marketing Director - Property Management

$95,000 - $100,000/Yr

Ti Communities - Irving, TX

Full-time - Mid Level

Irving, TX

About the position

The Associate Marketing Director at TI Communities is responsible for leading impactful marketing initiatives that enhance brand presence, drive traffic, and improve customer engagement across the multi-family housing portfolio. This role involves developing and executing marketing strategies that align with the company's values and revenue goals, ultimately contributing to the creation of vibrant communities for residents.

Responsibilities

• Lead the implementation of dynamic marketing campaigns from ideation to execution, owning results at every stage.
• Develop and deploy a comprehensive digital marketing strategy to increase brand awareness, boost community engagement, and drive leads to our website and leasing offices.
• Create and oversee engaging content across all channels—including websites, social media, email, and property-specific materials—to enhance the customer journey.
• Optimize property websites for SEO and user experience to improve lead generation.
• Collaborate closely with Operations to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
• Coordinate the production and distribution of marketing materials, ensuring brand standards are met across all digital and print collateral.
• Build and maintain strategic relationships with industry partners, agencies, and vendors.
• Track, analyze, and report on key marketing metrics, delivering insights and actionable recommendations to senior leadership.
• Manage the marketing budget, making allocation recommendations to maximize impact and ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 7+ years of marketing experience, preferably within multi-family housing, with expertise in online advertising, brand management, and lead generation.
• Strong copywriting skills and a proven track record of creating compelling digital and print content.
• In-depth knowledge of SEO, SEM, and user experience principles for effective website optimization.
• Exceptional organizational, leadership, and interpersonal skills.

Nice-to-haves

• Bilingual Spanish Preferred.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid holidays
• Referral program
• Unlimited paid time off
• Vision insurance