Associate Marketing Manager, Brand Marketing

Cb2 - Chicago, IL

Full-time - Mid Level

Chicago, IL

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team-spirited, and have a passion for modern design, then join the team as an Associate Marketing Manager, Brand Marketing. The Associate Marketing Manager, Brand Marketing is responsible for integrated planning and supporting the flawless execution of CB2's seasonal campaigns across partnerships, events, PR, social media, owned channels, eCommerce, and retail. In addition, this role will also support brand growth programs, with a focus on leading CB2's credit card program. This position is a 4-day hybrid position based out of our Headquarters located in Chicago, Illinois. A day in the life as an Associate Marketing Manager, Brand Marketing involves acting as a steward for the brand and becoming a content strategist for CB2 seasonal campaigns. You will articulate the brand vision, reinforce positioning to achieve overall business goals, and help maintain consistency in all communication channels and consumer touchpoints. You will manage the marketing content strategy, including the editorial planning calendar that informs channel marketing and cross-channel asset development processes. Additionally, you will lead the strategic oversight of campaign calendars, including content, send cadence, and audience selections to deliver on campaign objectives and business goals. You will become an expert in CB2's marketing strategies across all channels while partnering with senior leaders and cross-functional teams to ensure messaging is consistent and clear to consumers, supporting the business strategy. Collaboration is key as you create and develop integrated marketing plans for CB2, including strategy, spend, tactics, and channel mix. You will partner with team members and cross-functional partners to ensure that initiatives are on brand, relevant, timely, and that they drive awareness, traffic, sales, and return on advertising spend (ROAS). Your role will also involve leading briefings and orchestrating day-to-day marketing, working closely with various cross-functional teams, such as the in-house creative team, agency partners, and operations. This could include the development of seasonal campaigns and collaboration launches, growth programs, digital/social media initiatives, PR initiatives, store marketing, and brand experiences or events. You will research competitor and industry programs and marketing initiatives to develop insights, study competitive performance regularly to help educate the broader team, and track industry, retail, and consumer news and trends to uncover insights for CB2 to remain competitive. You will be accountable for delivering against business goals, store/eCommerce goals, and performance metrics, leading the execution of all credit card program campaigns and becoming the expert in this space, developing competitor audits, consumer insights, and growth strategies. Lastly, you will support managing budgets and day-to-day invoicing.

Responsibilities

• Act as a steward for the brand and become a content strategist for CB2 seasonal campaigns.
• Manage the marketing content strategy, including the editorial planning calendar.
• Lead the strategic oversight of campaign calendars including content, send cadence, and audience selections.
• Become an expert in CB2's marketing strategies across all channels.
• Collaborate to create and develop integrated marketing plans for CB2.
• Partner with team members and cross-functional partners to ensure initiatives are on brand and relevant.
• Lead briefings and orchestrate day-to-day marketing with various cross-functional teams.
• Research competitor and industry programs and marketing initiatives to develop insights.
• Track industry, retail, and consumer news and trends to uncover insights for CB2.
• Develop marketing hindsights and transfer data into insights.
• Ensure tracking & accurate reporting of CB2 marketing results.
• Lead execution of all credit card program campaigns and become the expert in this space.
• Support managing budgets and day-to-day invoicing.

Requirements

• 4 years of experience in consumer brand management or in an account or strategy role at a creative agency; retail experience is a plus.
• Bachelor's Degree or relevant work experience.
• Multi-channel marketing experience and experience working with creative teams.
• Experience managing 360 marketing programs and/or experiential, media, social media or PR campaigns.
• Ability to communicate clearly, concisely, and in a compelling manner, both orally and in writing.
• Proven ability to organize, plan and effectively manage multiple projects in a fast-paced environment.
• Ability to track to budget, process invoicing and accruals.
• Strong problem-solving skills, detail-oriented, organizational and analytical skills.

Nice-to-haves

• Experience in a matrix environment, able to collaborate cross-functionally and be a strong team player.
• Strong interpersonal skills and the ability to influence others.
• Strong analytical and technical skills.
• Strong project and time management skills.

Benefits

• Competitive salary
• Hybrid work environment
• Collaborative work culture
• Opportunities for professional development