Cb2 - Chicago, IL
posted about 2 months ago
CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team-spirited, and have a passion for modern design, then join the team as an Associate Marketing Manager, Brand Marketing. The Associate Marketing Manager, Brand Marketing is responsible for integrated planning and supporting the flawless execution of CB2's seasonal campaigns across partnerships, events, PR, social media, owned channels, eCommerce, and retail. In addition, this role will also support brand growth programs, with a focus on leading CB2's credit card program. This position is a 4-day hybrid position based out of our Headquarters located in Chicago, Illinois. A day in the life as an Associate Marketing Manager, Brand Marketing involves acting as a steward for the brand and becoming a content strategist for CB2 seasonal campaigns. You will articulate the brand vision, reinforce positioning to achieve overall business goals, and help maintain consistency in all communication channels and consumer touchpoints. You will manage the marketing content strategy, including the editorial planning calendar that informs channel marketing and cross-channel asset development processes. Additionally, you will lead the strategic oversight of campaign calendars, including content, send cadence, and audience selections to deliver on campaign objectives and business goals. You will become an expert in CB2's marketing strategies across all channels while partnering with senior leaders and cross-functional teams to ensure messaging is consistent and clear to consumers, supporting the business strategy. Collaboration is key as you create and develop integrated marketing plans for CB2, including strategy, spend, tactics, and channel mix. You will partner with team members and cross-functional partners to ensure that initiatives are on brand, relevant, timely, and that they drive awareness, traffic, sales, and return on advertising spend (ROAS). Your role will also involve leading briefings and orchestrating day-to-day marketing, working closely with various cross-functional teams, such as the in-house creative team, agency partners, and operations. This could include the development of seasonal campaigns and collaboration launches, growth programs, digital/social media initiatives, PR initiatives, store marketing, and brand experiences or events. You will research competitor and industry programs and marketing initiatives to develop insights, study competitive performance regularly to help educate the broader team, and track industry, retail, and consumer news and trends to uncover insights for CB2 to remain competitive. You will be accountable for delivering against business goals, store/eCommerce goals, and performance metrics, leading the execution of all credit card program campaigns and becoming the expert in this space, developing competitor audits, consumer insights, and growth strategies. Lastly, you will support managing budgets and day-to-day invoicing.