Institute Of Electrical And Electronics Engineers - Piscataway, NJ
posted about 1 month ago
Full-time
Remote - Piscataway, NJ
Professional, Scientific, and Technical Services
About the position
The Associate Marketing Manager for Corporate Sector and Strategic Products is responsible for managing and implementing marketing plans to drive sales of IEEE products. This role involves coordinating marketing activities with various teams, including Product Management, Sales, and Creative Design, to ensure effective promotion of both existing and newly launched products. The position is critical for the growth of sales and revenue and offers a hybrid work arrangement.
Responsibilities
- Develop marketing plans and strategies to generate awareness and sales leads for new products.
- Manage a wide range of marketing projects with internal and external teams.
- Create and manage innovative marketing campaigns targeting prospects.
- Work closely with the sales team to provide marketing support and materials.
- Manage communication channels to deliver relevant product news.
- Develop, implement, track, and optimize digital marketing campaigns across various channels.
- Coordinate special events to promote products.
- Manage and attend conferences and tradeshows for product promotion.
- Update product websites with the latest information.
- Ensure alignment of collateral, messaging, and websites for marketing programs.
Requirements
- Bachelor's degree or equivalent experience in Marketing or Technology-related discipline.
- 4-7 years of experience in brand or product marketing, digital marketing, or demand generation, preferably in B2B or industry marketing.
- 4-7 years of demonstrated experience with email marketing campaigns and marketing automation software, with a preference for Marketo.
Nice-to-haves
- Master's or other advanced degree in technology or marketing.
- PMP Certification.
- Experience with Google Analytics.
- Knowledge of HTML.
Benefits
- Hybrid work arrangements (telecommuting multiple days a week).
