Associate Marketing Manager, Corporate Sector and Strategic Products

Institute Of Electrical And Electronics Engineers - Piscataway, NJ

Full-time - Mid Level

Remote - Piscataway, NJ

Professional, Scientific, and Technical Services

About the position

The Associate Marketing Manager for Corporate Sector and Strategic Products is responsible for managing and implementing marketing plans to drive sales of IEEE products to the corporate sector and new markets. This role involves coordinating marketing activities with various teams, including Product Management, Sales, and Creative Design, to ensure effective promotion of both new and existing products. The position is critical for the growth of sales and revenue and offers a full-time opportunity with potential hybrid remote work arrangements.

Responsibilities

• Develop marketing plans and strategies to generate awareness, interest, and sales leads for new products.
• Manage a wide range of marketing projects with internal and external teams to support product launches.
• Create and manage innovative marketing campaigns targeting prospects, including messaging and calls to action.
• Work closely with the sales team to provide necessary marketing support and materials.
• Manage communication channels to deliver relevant product news via emails, blogs, newsletters, and social media.
• Develop, implement, track, and optimize digital marketing campaigns across various channels.
• Coordinate special events to promote products and manage attendance at conferences and tradeshows.
• Update product websites with the latest product news and information.
• Ensure all marketing collateral and messaging are aligned with product information.
• Monitor, review, and report on marketing campaign results, making recommendations for improvements.

Requirements

• Bachelor's degree in Marketing or a Technology-related discipline.
• 4-7 years of experience in brand or product marketing, digital marketing, or demand generation, preferably in B2B.
• Demonstrated experience with email marketing campaigns and marketing automation software, with a preference for Marketo experience.
• Strong interpersonal skills and ability to communicate effectively with various stakeholders.
• Excellent project management skills, capable of managing multiple projects simultaneously.
• Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.

Nice-to-haves

• Master's or other advanced degree in technology or marketing.
• PMP Certification.
• Experience with Google Analytics.
• Knowledge of HTML.

Benefits

• Possibility of hybrid remote work arrangements.
• Full-time employment with a stable organization.