Associate Marketing Manager - Digital Gaming

$90,000 - $120,000/Yr

Mattel Sales Corp - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

Merchant Wholesalers, Durable Goods

About the position

The Associate Marketing Manager, Digital Gaming at Mattel will support the Sr. Marketing Manager in developing and executing brand and product marketing strategies for licensed titles across Mattel's global brands. This role involves collaborating with licensees to create impactful marketing campaigns, ensuring alignment with internal teams, and analyzing campaign performance to drive continuous improvement.

Responsibilities

• Support the Sr. Marketing Manager on brand and product marketing strategy for licensed titles.
• Collaborate with licensees to deliver world-class marketing campaigns.
• Review marketing materials and provide guidance to ensure alignment with brand standards.
• Partner with cross-functional teams (Production, PR, Brand, Franchise, Legal) to manage feedback on marketing materials.
• Leverage Mattel marketing channels to enhance visibility of digital gaming initiatives.
• Develop innovative and performance-driven marketing campaigns that align with franchise priorities.
• Analyze campaign performance to identify areas for optimization and improvement.
• Present marketing updates to Digital Games, Product, Retail, and Franchise Teams.

Requirements

• 2+ years of experience in marketing within the gaming industry.
• Experience in driving successful marketing campaigns for well-known brands.
• Strong time management, planning, and project execution skills.
• Strong interpersonal skills to build collaborative relationships.
• Understanding of brand management, product marketing, channel marketing, user acquisition, and social media.
• Proficiency in PowerPoint, Outlook, Word, and Excel.
• Highly organized project manager with strong follow-up skills.
• Excellent written and verbal communication skills.
• Resourceful with a good work ethic and ability to work under pressure across multiple projects.
• Passion for digital games.
• Demonstrated growth mindset by staying curious and continuously learning.

Benefits

• Competitive salary range between $90,000 and $120,000 based on experience and location.
• Diverse and inclusive workplace culture.
• Opportunities for professional development and growth.