Associate Marketing Manager, Digital Gaming

$90,000 - $125,000/Yr

Mattel - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

501-1,000 employees

Merchant Wholesalers, Durable Goods

About the position

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Associate Marketing Manager, Digital Gaming will be responsible for supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics on assigned licensed titles across Mattel's global brands by partnering with licensees to help deliver world-class campaigns. You will play a key role in contributing to both the strategic and executional elements of marketing plans including working with internal partners to secure support through Mattel's marketing channels, and working closely with the production team to ensure product development and marketing programs are aligned. This role is a great fit for anyone who has experience in video games marketing and ideally has worked with well-known brands either in a brand management or licensing role. Ability to manage multiple projects is a must. This role needs to be able to forge internal and external relationships in order to deliver best-in-class marketing programs. What Your Impact Will Be: Ensure digital games reflect the best of Mattel's brands and meet performance targets by reviewing marketing materials, providing guidance or feedback, and leading the review process for go-to-market plans, creative assets and marketing activations with licensees. Partner closely with key cross-functional teams (Production, PR, Brand, Franchise, and Legal) to ensure alignment on plans and manage feedback on marketing materials and activities. Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives. Ensure innovative, high-quality and performance driven marketing campaigns that align with Mattel's franchise priorities and initiatives. Maintain knowledge of industry trends, competitive market, and business opportunities. Ensure continuous improvement by analyzing performance of campaigns with licensees to identify areas of optimization. Present marketing updates to broader Digital Games, Product, Retail, and Franchise Teams.

Responsibilities

• Support the Sr. Marketing Manager on brand and product marketing strategy and tactics for licensed titles.
• Partner with licensees to deliver world-class marketing campaigns.
• Review marketing materials and provide guidance or feedback to ensure alignment with brand standards.
• Lead the review process for go-to-market plans, creative assets, and marketing activations with licensees.
• Collaborate with cross-functional teams (Production, PR, Brand, Franchise, and Legal) to ensure alignment on marketing plans.
• Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives.
• Ensure high-quality and performance-driven marketing campaigns that align with franchise priorities.
• Analyze campaign performance with licensees to identify areas for optimization.
• Present marketing updates to broader Digital Games, Product, Retail, and Franchise Teams.

Requirements

• 2+ years of experience in marketing within the gaming industry.
• Experience in driving successful marketing campaigns for well-known brands.
• Strong time management, planning, and project execution skills.
• Strong interpersonal skills with the ability to build collaborative relationships.
• Understanding of brand management, product marketing, channel marketing, user acquisition, and social media.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel.
• Highly organized project manager, detail-oriented with strong follow-up skills.
• Excellent written and verbal communication skills.
• Resourceful, good work ethic, and ability to work well under pressure across multiple projects.
• Passion for digital games.
• Demonstrated a growth mindset by staying curious and continuously learning.

Nice-to-haves

• Experience in brand management or licensing role in the gaming industry.
• Familiarity with digital marketing strategies and tools.

Benefits

• Competitive salary range of $90,000 - $125,000 annually.
• Opportunities for professional development and growth.
• Inclusive workplace culture that values diversity and collaboration.