Associate Marketing Manager, Originals (Hulu)

$78,200 - $104,800/Yr

Disney - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

Motion Picture and Sound Recording Industries

About the position

Hulu is seeking an Originals Associate Marketing Manager to support the marketing efforts for its animated and scripted Original series. This role involves strategic marketing, creative campaign development, and cross-departmental collaboration to enhance brand awareness and audience engagement for Hulu Originals. The ideal candidate will be organized, ambitious, and able to effectively communicate with various stakeholders to drive successful marketing initiatives.

Responsibilities

• Support the development of strategy, positioning, and target audiences for Hulu Original animated and scripted series.
• Socialize the marketing strategy across integrated departments and key partners including executive teams, development, and producers/creators.
• Manage cross-functional team planning to develop and execute 360 campaigns.
• Collaborate with creative partners and cross-functional teams to deliver assets for campaigns.
• Attend and organize key meetings, developing campaign recaps and updates, and using project documents to ensure execution against goals.
• Work with external marketing partners/agencies to develop and implement marketing initiatives across various media channels.
• Ensure resources are prioritized by managing and driving key deadlines and deliverables across cross-functional teams.
• Execute marketing plans to reach new and existing audiences and achieve show-specific and company goals.
• Analyze the effectiveness of media and marketing data to optimize spend and performance across marketing channels.
• Track budget and spend and investigate industry trends to optimize future campaigns.

Requirements

• 3 years minimum of relevant experience in marketing original entertainment content.
• Proven history of executing content marketing campaigns.
• Interest in animation and entertainment.
• Ability to think strategically and creatively.
• Self-starter with a curious mindset and willingness to learn.
• Strong analytical and reporting capabilities.
• Proven understanding of media/advertising and entertainment marketplace.
• Ability to partner with multiple constituencies in a team environment.
• Strong creative eye and presentation skills.
• Client and/or Agency experience is a plus.
• Computer proficiency; highly skilled in PowerPoint and Excel.
• Excellent work ethic and a positive, can-do attitude.
• Exceptional attention to detail and follow-through.

Nice-to-haves

• Experience in marketing for animated content.
• Experience working with external marketing partners or agencies.

Benefits

• Medical benefits
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package.