Associate Marketing Manager, Shopper & E-Commerce

Cameron S Coffee And Distribution

Full-time - Mid Level

Hybrid

101-250 employees

About the position

The Associate Marketing Manager for Shopper & E-Commerce at Cameron's Coffee will lead key marketing initiatives to enhance brand visibility and drive sales across various platforms. This role involves collaborating with sales and marketing teams to develop effective shopper marketing strategies and e-commerce plans, ensuring a seamless consumer experience and engagement with the brand.

Responsibilities

• Develop shopper marketing plans that enhance brand presence in-store and online.
• Collaborate with sales teams to create programs with retailers and prepare sell-in materials for customer presentations.
• Manage the Shopper Marketing function, ensuring alignment among marketing, sales, retailer, and vendor teams.
• Translate shopper marketing tactics into creative direction and work with creative teams to produce branded assets.
• Execute plans to drive consumer trial and engagement through sampling events and programs.
• Partner with the Marketing Director on the planning process, execution, and budgeting for Shopper Marketing.
• Track and report progress against key marketing metrics.
• Develop websites and e-commerce strategies to improve consumer experience and drive sales.
• Collaborate with website agency teams to maintain effective e-commerce platforms and campaigns.
• Ensure content quality and accuracy on product detail pages and digital platforms.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• At least 2 years of consumer marketing experience, preferably in branded consumer products.
• Experience in marketing plan development and execution, e-commerce, digital marketing, consumer promotions, project management, and business analytics.
• Proven project management experience in a fast-paced creative environment.

Nice-to-haves

• Some knowledge of Hispanic marketing is a plus.
• Experience with Google Analytics and Google Console.

Benefits

• Health, Dental, and Vision Plans
• Paid Vacation
• Paid Holidays
• Paid Sick Time
• 401K Matching