Associate Marketing Manager, Social Media and Advertising

$60,000 - $65,000/Yr

Macmillan - New York, NY

Full-time - Entry Level

New York, NY

Publishing Industries

About the position

The Associate Marketing Manager, Social Media and Advertising at Macmillan Audio is responsible for overseeing the strategic direction and execution of social media channels and advertising plans. This role involves managing influencer relationships, developing advertising strategies, and optimizing campaign results to enhance brand visibility and engagement.

Responsibilities

• Develop and oversee strategy and direction for Macmillan Audio owned channels (Instagram, TikTok, Facebook, X, YouTube, and future outlets)
• Maintain and implement social media calendar and posts
• Oversee and maintain direct creator/influencer relationships
• Stay current on social media and book publishing trends
• Develop and oversee Macmillan Audio's advertising strategy
• Execute all self-serve advertising campaigns and devise tests to continuously improve results
• Explore new outlets and stay on top of the ever-changing advertising landscape
• Optimize and analyze results, disseminating through written recaps and presentations in meetings
• Work with sister imprints to align on advertising strategies to maximize efforts and budgets across formats

Requirements

• Experience with corporate social media management
• Experience with Meta and other self-serve advertising outlets
• Data analysis skills
• Critical thinking
• Excellent written and oral communication skills
• Detail-oriented and superb organization skills
• Collaboration across many different departments and interests

Nice-to-haves

• 3+ years working in publishing
• College degree or equivalent professional experience required

Benefits

• Competitive salary
• Equal Opportunity Employer
• Commitment to diversity and inclusion in hiring