Associate Marketing Manager

Char-Broil - Columbus, GA

Full-time - Mid Level

Columbus, GA

Merchant Wholesalers, Durable Goods

About the position

The Associate Marketing Manager at Char-Broil, LLC will be responsible for managing and executing digital marketing strategies for the CURRENT Backyard brand. This role involves a hands-on approach to social media management, influencer partnerships, email/SMS campaigns, and website updates, making it ideal for someone who thrives in a small, entrepreneurial environment and is eager to experiment with new marketing tactics.

Responsibilities

• Develop and execute social media strategies to enhance brand visibility and engagement across platforms like Instagram, TikTok, and YouTube.
• Identify and manage relationships with influencers and content creators, planning and executing campaigns to maximize ROI.
• Maintain and update the website with product launches, promotions, and content, ensuring brand messaging consistency.
• Coordinate with agencies to execute email and SMS marketing campaigns, tracking performance and aligning strategies with product launches.
• Engage with customers on social media, responding to comments and messages, and fostering community engagement through user-generated content.
• Utilize analytics tools to track performance across social media, influencer partnerships, website, and email/SMS campaigns, providing insights for optimization.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media and digital marketing.
• Strong understanding of social media platforms, trends, and analytics.
• Experience managing influencer partnerships and content creators preferred.
• Hands-on experience with website management preferred.
• Basic knowledge of email and SMS marketing strategies.
• Excellent communication, organizational, and multitasking skills.
• Creative problem-solver with a can-do attitude.

Nice-to-haves

• Experience in a small, entrepreneurial team environment.
• Familiarity with analytics tools for performance tracking.