Associate Marketing Manager

$60,000 - $80,000/Yr

Sawhorse Productions - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Motion Picture and Sound Recording Industries

About the position

Sawhorse Interactive is seeking an Associate Marketing Manager to lead the next wave of branded, immersive gameplay. This role focuses on project management and campaign leadership for custom-built, user-generated content (UGC) games and metaverse experiences, particularly on platforms like Roblox. The successful candidate will design and execute multi-channel marketing campaigns, ensuring the delivery of high-quality experiences for top brands and entertainment properties.

Responsibilities

• Lead the execution of 360 Go-to-Market campaigns, coordinating across multiple teams to ensure timely and successful launches.
• Partner with Marketing, Creative, and Post-Production teams, aligning asset development with marketing strategy.
• Support marketing campaign budgeting to ensure goals are met and funds are allocated efficiently.
• Innovate and build workflows to streamline operations and enhance collaboration across departments.
• Foster relationships with vendors, influencers, and brand partners to strengthen campaign reach and impact.
• Own strategies and reporting across core advertising platforms to optimize campaign performance.
• Guide the Community Manager in crafting narratives and strategies aligned with primary campaign goals.
• Stay updated on trends in gaming culture and emerging media, particularly within Roblox and the metaverse.

Requirements

• Minimum 3 years in high-scale project management in advertising, marketing, or entertainment.
• Minimum 3+ years of experience in Advertising, Marketing, Entertainment or a related field.
• Experience leading and influencing cross functional teams in a fast pace environment.
• 1+ years of experience managing teams.
• Experience leading product Go-to-Market campaigns from conception to fulfillment.
• Strong and professional writing skill set with experience regularly presenting to executive audiences.
• Passion for gaming and web3 space.
• Ability to anticipate needs and the organizational skills necessary to keep up with several unique projects at once.
• Detail-oriented and proactive, with the demonstrated ability to work independently.
• Ability to multitask and prioritize projects based on deadlines.
• Proficient in social media and digital media.
• Knowledge of the gaming industry, gaming culture, and Roblox is highly desired.

Nice-to-haves

• Enthusiasm for emerging media, technology, and the metaverse.
• Agency experience highly preferred.
• Intermediate knowledge of the Roblox and Fortnite community expectations.
• Intermediate knowledge of web3 platforms.
• Experience with digital fashion on Roblox, Zepeto, Decentraland, or similar avatar platforms.
• Experience in gen AI, AR, VR etc a plus.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching