Associate Marketing Scientist
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About The Position
The Associate Marketing Scientist position at The Walt Disney Studios is a vital role within the Marketing Science team, which is dedicated to advancing data-driven marketing strategies. This interdisciplinary team draws on expertise from various academic fields, primarily applied mathematics and social sciences, to enhance marketing effectiveness across the organization. The Associate Marketing Scientist will engage in a variety of tasks, including market research, experimentation, forecasting, causal measurement, optimization, and the development of data-related products. This role is integral to the Performance Marketing operations at The Walt Disney Studios, where team members learn about the advertising and marketing technologies that connect these operations, identifying opportunities to improve marketing effectiveness. In this role, the Associate Marketing Scientist will focus on developing expertise in one or more functional areas of marketing science. Responsibilities may include overseeing quality market research, designing innovative studies to uncover consumer trends, and utilizing advanced analytic techniques to understand consumer decision-making. The position also involves synthesizing audience insights into compelling narratives for stakeholders and coordinating with other research teams within The Walt Disney Company. Additionally, the Associate Marketing Scientist will troubleshoot existing media measurement solutions, consult with business stakeholders to design effective campaign architectures, and validate proposed solutions to media business problems. The role requires a strong foundation in statistics, data science, and optimization, with responsibilities that may include developing and interpreting formal models to forecast business outcomes, overseeing the maintenance of statistical models, and leveraging big data technologies to address business questions. The Associate Marketing Scientist will work closely with data scientists and decision scientists to implement rigorous methodologies for solving marketing problems and will coordinate efforts with other science and technology teams at The Walt Disney Company.
