Associate Media Buyer

Universal Orlando Resort - Orlando, FL

Full-time - Entry Level

Orlando, FL

1,001-5,000 employees

Accommodation

About the position

The Associate Media Buyer at Universal Orlando Resort is responsible for managing digital media buying and campaign execution across various channels, including Display, Native, and Online Video. This role involves collaboration with Media Buyers and Managers to ensure effective media strategies are implemented, budgets are managed, and campaigns are optimized for performance. The position requires a strong understanding of media planning and execution, as well as the ability to analyze and report on campaign performance.

Responsibilities

• Understand the overall business strategy and the role of media within the business.
• Support buyers and managers in the execution of media campaigns within assigned channels.
• Execute media campaigns including vendor selection, budget management, and campaign setup.
• Perform daily campaign quality assurance and budget management.
• Coordinate the securing of creative assets for campaigns.
• Complete weekly campaign activity reports and manage media budgets.
• Develop and maintain vendor databases and optimization timelines.
• Troubleshoot discrepancies and provide recommendations for resolution.
• Coordinate vendor/partner relationships and analyze their fit with business strategy.
• Collaborate with Buyers and Managers to develop quarterly and annual media plans.
• Participate in Environmental, Health & Safety responsibilities.

Requirements

• Bachelor's degree in Marketing or related field required.
• 1+ years of experience in media planning and buying.
• Knowledge of general computer programs and media buying software.

Nice-to-haves

• Experience with 3rd party tracking, serving, and attribution technologies such as Google Campaign Manager and Google Display & Video 360.
• Basic knowledge of programmatic buying and media targeting strategies.

Benefits

• Competitive compensation package