Prophet Brand Consulting - Atlanta, GA

posted 4 days ago

- Senior
Atlanta, GA
Professional, Scientific, and Technical Services

About the position

We are currently looking for an Associate Media Director, Paid Social to join our growing media team. This person will be responsible for developing and executing strategic paid social plans for our B2B and B2C clients. You'll manage client relationships and facilitate conversations between internal teams as well as foster growth for junior team members.

Responsibilities

  • Develop and execute paid social media strategies across all social platforms: LinkedIn, Meta, TikTok, X, Snapchat, Pinterest, Reddit, YouTube
  • Manage and optimize campaign budgets to maximize ROI
  • Lead a team of Paid Social Specialists (contract and FTE), providing guidance and mentorship
  • Collaborate with clients to understand their business goals and translate them into effective social media campaigns
  • Analyze campaign performance data and provide actionable insights and recommendations
  • Stay up-to-date with industry trends and best practices to ensure campaigns are innovative and competitive
  • Create and deliver presentations to clients showcasing campaign strategies and performance results
  • Foster strong relationships with internal teams, clients, and partners

Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or a related field
  • 7+ years of experience in Paid Social Media Management
  • 3+ years managing a team and fostering a collaborative work environment
  • Proven experience managing and optimizing campaigns on all platforms LinkedIn, Meta, TikTok, X, Snapchat, Pinterest, Reddit, YouTube
  • Strong analytical skills and the ability to interpret campaign performance data
  • Excellent communication and presentation skills
  • Ability to stay current with industry trends and adapt strategies accordingly

Nice-to-haves

  • Certifications across all platforms is a plus
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