Associate Merchandising Manager, C-store COT

The Hershey Company - Hershey, PA

Full-time

Remote - Hershey, PA

Food Manufacturing

About the position

The Associate Merchandising Manager - C-store COT plays a crucial role in the HSY Sales team, focusing on developing and managing merchandising solutions specifically for C-store retailers. This position is responsible for driving revenue and share gains while ensuring profitability through effective management of merchandising strategies. The role involves collaboration with various internal teams and external partners to identify opportunities and create impactful merchandising solutions that align with customer needs and market trends.

Responsibilities

• Develop, create, and manage C-store COT-specific merchandising solutions that drive secondary display locations and revenue/share gains.
• Ensure profitability of all creations through PTVCM tracking and management.
• Identify Innovation, National, Promotional, and Seasonal secondary merchandising needs and opportunities within C-store customers.
• Oversee the organizational merch strategy for Innovation items for all COT by attending Innovation meetings and providing Marketing with Sales perspective and feedback.
• Play an active role in the customer planning process to identify merchandising needs and holistic solutions.
• Provide valuable insights to Marketing partners to help shape and develop successful innovation launches and consumer promotions.
• Remain connected to the Retail environment and actively participate in key customer appointments as needed.
• Provide and maintain visibility across the organization to share Merchandising BDPs and solutions.

Requirements

• Bachelor's degree required.
• 5+ years' experience in Sales, Category Management, Portfolio Management, and/or Marketing.
• Customer/channel experience preferred; Retail experience recommended.