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SpartanNash - Byron Center, MI
posted about 2 months ago
About the position
The Associate Product Brand Manager at SpartanNash is responsible for supporting the OwnBrands Manager in developing and managing the business plan for OwnBrands across various categories. This role involves analyzing product assortment, pricing, placement, and promotion strategies to optimize sales and gross margin results. The position requires collaboration with cross-functional teams and supplier partners to enhance product offerings and drive effective execution of sales initiatives.
Responsibilities
- Participates in the development of comprehensive OwnBrands business plans consistent with the company's overall goals and strategies.
- Analyzes and determines assortment across distribution and retail stores.
- Coordinates with the Shelf Technology Team to optimize sales and gross margin results within assigned categories.
- Develops insights and recommendations for the OwnBrands Manager to apply to the business.
- Maintains relationships with supplier partners to facilitate effective customer solutions planning.
- Tracks market gains, indirect margin, and private label market share.
- Assists in developing and maintaining private label performance to achieve company goals.
- Attends weekly meetings to communicate plans to the Promotion Director.
- Creates and publishes presells and catalogs supporting weekly ad and seasonal sales plans.
- Proofs ads to ensure accuracy of products and prices communicated in the final ad.
- Collaborates with the procurement team to support assigned category OwnBrands Business planning.
- Maintains current knowledge of industry trends and best practices.
Requirements
- Bachelor's Degree in Business Administration, Food Marketing, or related field.
- Two years of experience in marketing, category management, product management, field sales, or product development in retail or wholesale industry.
- Strong verbal and written communication skills.
- Strong financial acumen and analytical skills.
- Experience in negotiations and influencing.
- Working knowledge of category planning practices.
- Proficient in Microsoft Word, Excel, and PowerPoint.
- Experience with Nielsen Category Management and Power BI is a plus.
- Project management experience is a plus.
Nice-to-haves
- Experience working across business units to leverage resources and capabilities.
Benefits
- Competitive Total Rewards benefits package
- Equal Opportunity Employer
- Diversity and inclusion initiatives
