Associate Product Manager - Consumables

Medifast - Baltimore, MD

Full-time - Entry Level

Baltimore, MD

Personal and Laundry Services

About the position

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you. The Associate Product Manager, Consumables supports the development and execution of the company's product strategy from innovation through commercialization to product lifecycle and portfolio management. The Associate Product Manager, Consumables works in partnership with R & D, Scientific & Clinical Affairs, Marketing, Supply Chain, Finance, and others.

Responsibilities

• Supports product lifecycle management for OPTAVIA product portfolio, inclusive of strategic planning and research, business case development, product positioning, pricing, packaging, commercialization, and launch.
• Understands competitive landscape and customer feedback and applies key insights to enhance product portfolio.
• Analyzes data and reports on product portfolio performance and translates learnings into actionable recommendations to drive business growth.
• Influences evolution of OPTAVIA's product portfolio and funnel within company's strategic priorities.
• Prepares and delivers ongoing business updates and reports, including monthly business reviews on active projects to senior leadership.
• Supports and participates in consumer and industry research projects, as needed, to provide key learnings and strategic implications for new product introductions.
• Identifies products for discontinuation and manages SKU rationalization process.
• Collaborates with cross-functional teams to develop and execute go-to-market strategies for new product launches.
• Supports Director, Consumable Product & Plan Management in other duties as assigned.

Requirements

• Bachelor's degree in marketing or business.
• 1-3 years' experience in product portfolio management/product marketing/brand management.
• Consumer packaged goods experience.
• Passion for health and wellness.
• Experience managing products from development through launch. Demonstrated success defining and launching products.
• Experience leading cross-functional teams and proven ability to build strong relationships.
• Must demonstrate initiative and the ability to manage multiple assignments and competing priorities in a timely manner and with little supervision.
• Strong attention to detail.
• Ability to problem solve and find alternate solutions to keep projects on track and on strategy.
• Adaptive to the needs of the business and ability to pivot.
• Passionate about delivering brand growth and driving company mission forward.
• Ability to master relationships and demonstrate accountability, balancing short-term and long-term goals.
• Excellent communication skills including written, oral, and presentation.
• Proficient in Microsoft PowerPoint, Word, and Excel.
• Exceptional analytical capabilities.

Nice-to-haves

• MBA
• Stage-gate experience