Associate Product Manager, Downstream Marketing - Urolift

$75,000 - $80,000/Yr

Teleflex - New York, NY

Full-time - Mid Level

New York, NY

Miscellaneous Manufacturing

About the position

The Associate Downstream Product Manager at Teleflex is responsible for executing marketing plans and activities for the UroLift System, a minimally invasive treatment for Benign Prostatic Hyperplasia (BPH). This role involves collaborating with cross-functional teams and key customers to drive product adoption and utilization, ensuring effective positioning and messaging in the competitive healthcare market.

Responsibilities

• Execute specific marketing plans and activities for the UroLift System to enhance product placement.
• Monitor competitive activity, identify customer needs, and recommend pricing strategies.
• Design strategies to maximize product line profitability through collaboration and market research.
• Determine priorities for new product development and enhancements based on customer needs.
• Create promotional plans consistent with product line strategy and messaging.
• Recommend strategies for successful product launches, including marketing materials.
• Execute new product launch strategic planning in collaboration with upstream teams.
• Develop strategic relationships with internal and external stakeholders.
• Facilitate networking and collaboration among team members.
• Propose resource allocation for managing product life cycles from concept to retirement.
• Contribute to the development of an annual departmental budget by forecasting needs.
• Represent the company by visiting accounts to solicit feedback on products and services.
• Organize physician symposiums and collaborate with internal departments for promotion.
• Partner with Global Marketing Product Managers for messaging consistency across markets.
• Identify key analytics to measure UroLift success and communicate progress to stakeholders.

Requirements

• Bachelor's degree and 2-3 years of professional experience in marketing, business development, or a related field.
• Proven ability to influence without authority and drive consensus in complex environments.
• Experience in developing and implementing strategic marketing plans.
• Familiarity with market research methodologies and data analysis.
• Ability to partner cross-functionally with a focus on team success.

Benefits

• Medical insurance
• Prescription drug coverage
• Dental insurance
• Vision insurance
• Flexible spending accounts
• 401(k) savings plan participation
• Paid time off (PTO)
• Short- and long-term disability
• Parental leave