Associate Product Manager, Market Access Marketing

$95,500 - $190,900/Yr

Abbott Laboratories - Alameda, CA

Full-time - Mid Level

Alameda, CA

10,001+ employees

Miscellaneous Manufacturing

About the position

The Associate Product Manager, Market Access Marketing at Abbott Diabetes Care will develop and lead payer marketing programs for the continuous and blood glucose monitoring portfolio. This role focuses on enhancing patient affordability and access in the managed care landscape, working cross-functionally to create impactful marketing strategies and initiatives that improve access to Abbott's diabetes care products.

Responsibilities

• Develop a Center of Excellence for market access pull through execution in partnership with Account Managers, HCP training and marketing teams
• Be the thought leader on market access pull through messaging in cross-channel marketing executions
• Assist with creating new efficient processes for pullthrough to deliver impactful marketing tactics in a timely manner
• Work with reimbursement to ensure compliance with US P&P policies
• Develop and own a market access coverage claims matrix
• Collaborate with Patient Support Programs Team to create an integrated message for market access messaging to patients and HCPs
• Integrate with Payer Marketing Team on current tools and resources available to the field
• Identify gaps in knowledge and education around market access topics within the HCP field team and create an upskilling training and development plan
• Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
• Profile current payer accounts, identify potential channels, and execute marketing tactics within identified channels, e.g., Commercial, Medicare, Medicaid, etc.
• Leverage market research and other marketplace intelligence to ensure alignment of marketing content and tools
• Ensure compliance with all corporate, regulatory, and legal guidelines in all activities.

Requirements

• Bachelor's Degree required; MBA preferred or at least three years previous marketing/sales experience
• Strong presentation and communication skills
• Critical thinking and analysis of market conditions and opportunities

Nice-to-haves

• Ability to translate complex clinical information into easily digestible stories for broad audiences
• Broad pharmaceutical and/or medical device experience
• Some experience in payer marketing or market access/managed markets
• Category experience preferred in diabetes, medical device and/or therapeutics
• Product management experience in medical products or services

Benefits

• Career development opportunities
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• Excellent retirement savings plan with high employer contribution
• Tuition reimbursement and student debt program
• Recognition as a great place to work in multiple countries
• Diversity and inclusion initiatives