Associate Product Marketing Manager, Niantic Studio and Niantic Scaniverse

$130,500 - $145,000/Yr

Niantic - Palo Alto, CA

Full-time - Mid Level

Palo Alto, CA

Publishing Industries

About the position

The Product Marketing Manager at Niantic will be responsible for crafting impactful content that elevates the company's innovative tools, Niantic Studio and Niantic Scaniverse, aimed at developers and creators in the AR, VR, and spatial computing fields. This role involves storytelling, content creation, and strategic marketing to ensure the products stand out in a competitive landscape.

Responsibilities

• Generate impactful marketing materials that support campaign objectives and amplify our message.
• Provide content support for product launches, including blog posts, case studies, and customer stories that highlight product benefits and use cases.
• Coordinate and guide the social media content calendar across products, ensuring all posts align with the product's narrative and broader marketing goals.
• Monitor and evaluate the effectiveness of channels to drive continuous improvement, ensuring that the approach delivers on key business metrics.

Requirements

• Bachelor's degree or relevant experience.
• 4-6 years in marketing, with a preference for experience in content marketing or product marketing.
• Skills in drafting and implementing effective marketing content across multiple channels to build a new category.
• Familiarity with Niantic's vision and mission.
• Ability to travel, both domestically and internationally.

Nice-to-haves

• Familiarity with CRMs like HubSpot.
• Familiarity with design tools like Canva or Figma.
• History of working with geospatial or XR communities.

Benefits

• Base salary range of $130,500.00 - $145,000.00 + bonus + equity + benefits.
• Hybrid work schedules allowing for a mix of remote and in-office work.