Associate Product Marketing Manager, PACS

Assa Abloy - Eden Prairie, MN

Part-time - Mid Level

Eden Prairie, MN

1,001-5,000 employees

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Associate Product Marketing Manager for PACS at HID Global is responsible for understanding market needs and guiding product teams to adopt a customer-centric approach. This role involves engaging with customers and experts to identify pain points, providing feedback for product development, and supporting sales through competitive analysis and training content. The position requires collaboration with various teams to execute product launches and maintain communication regarding product updates and market trends.

Responsibilities

• Engage customers and experts to understand market pain points.
• Provide feedback to product teams for customer-centric product development.
• Research and analyze competition to support sales efforts.
• Identify and refine target market personas based on customer insights.
• Track key metrics and capture actionable insights from data.
• Develop and deliver sales and partner training content.
• Coordinate with Marcomm for product releases and launches.
• Manage ongoing VOC, training, and partner events specific to North America.
• Communicate with sales and business teams about product roadmaps and market trends.

Requirements

• 5+ years in product marketing, partner marketing, sales, product management, or a related role.
• Bachelor's degree in marketing or a relevant discipline.
• Demonstrated results in marketing a technical B2B product.
• Experience launching integrations or technical products and features.
• Excellent verbal and written communication skills.

Nice-to-haves

• Experience working directly with customers and partners.
• High degree of personal and professional integrity.
• Results-driven and action-oriented personality.

Benefits

• Flexible work environment
• Opportunities for professional growth and development
• Diversity and inclusion initiatives