Associate Product Marketing Manager

$66,560 - $83,200/Yr

Esri - Redlands, CA

Full-time - Entry Level

Redlands, CA

Professional, Scientific, and Technical Services

About the position

As an Associate Product Marketing Manager at Esri, you will be responsible for driving awareness, demand, and adoption of innovative products that address complex global challenges. This role involves collaborating with various teams to create and execute marketing campaigns, including product positioning, messaging, launches, and go-to-market strategies, all while supporting the company's commitment to science, sustainability, and positive change.

Responsibilities

• Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing.
• Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio.
• Lead, coordinate, and execute product launch and release activities, internal communications, and multi-channel customer enablement.
• Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally.
• Create multi-channel content and materials to help inspire and educate prospects and users, including web pages, emails, videos, case studies, articles, social content, press releases, and product resources.
• Provide insight into competitive strengths, weaknesses, opportunities, and threats.
• Identify and monitor key performance indicators to measure content effectiveness and usage as well as overall performance.
• Engage directly with customers through events, webinars, user groups, and interviews to gain deeper understanding into their needs and experiences and build community.

Requirements

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner.
• Strong interpersonal skills and thrives in a cross-functional team environment.
• Experience with current marketing software, systems, and tools.
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically.
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects.
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action.
• Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership.
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows.
• Bachelor's in business, marketing, or related field.

Nice-to-haves

• Demonstrated ability in releasing and creating interest in innovative technology products.
• Master's in business, marketing, or related field.
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs.
• Experience with GIS concepts and using GIS applications, especially ArcGIS Pro.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities