Associate Product Marketing Manager

$83,600 - $167,200/Yr

Abbott Laboratories - Santa Clara, CA

Full-time - Mid Level

Santa Clara, CA

10,001+ employees

Miscellaneous Manufacturing

About the position

The Associate Product Marketing Manager at Abbott Laboratories plays a crucial role in the Structural Heart division, focusing on marketing and budget responsibilities for designated products. This position is integral to driving sales, margin, and performance excellence goals while providing strategic insights to senior management. The role involves analyzing market trends, developing product messaging, and supporting new product launches, all aimed at improving health outcomes through innovative medical solutions.

Responsibilities

• Maintain worldwide market expertise for MitraClip and related Structural Heart technologies.
• Develop and create best-in-market product messaging and collaborate with global marketing and field teams.
• Analyze financial information and economic indicators for strategic decision-making.
• Evaluate industry and market trends to forecast financial and competitive positions.
• Support the development and update of annual marketing plans and strategies.
• Assist in creating US-specific strategies for new product launches.
• Support launch readiness by developing product inventory timing and marketing programs.
• Work closely with project managers to drive accountability and achieve team goals.
• Manage creative agencies to plan and execute new US marketing materials.
• Collaborate with regulatory colleagues to ensure compliance and competitiveness.

Requirements

• Bachelor's degree in Marketing, Business, or Science.
• Strong financial skills and market analysis capabilities.
• Advanced communication skills, both written and oral.
• Proactive and self-starter with a curiosity to innovate.
• Ability to develop and execute new product launches.
• Strong analytical skills and storytelling abilities.
• Understanding of technical and scientific information.
• Ability to influence and motivate cross-functional teams.

Nice-to-haves

• Experience in healthcare or medical device marketing.
• Familiarity with regulatory requirements in marketing.

Benefits

• Health insurance
• Tuition reimbursement
• Retirement plan