Associate Product Marketing Manager

$80,000 - $110,000/Yr

Media Iq Digital Ltd - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

The Associate Product Marketing Manager at MiQ is responsible for supporting the development and execution of go-to-market strategies for programmatic advertising products. This role involves creating and delivering materials that enhance understanding of MiQ's products, producing sales enablement collateral, and executing programs to help commercial teams leverage product capabilities for revenue growth. The position requires collaboration across product, sales, and marketing teams to develop compelling product positioning and messaging, as well as conducting market research and performance tracking.

Responsibilities

• Assist in building and executing product launch plans across departments.
• Collaborate with product management to understand product features and customer needs.
• Conduct market research to analyze industry trends and competitive landscape.
• Help craft product positioning and messaging tailored to various audiences.
• Create and maintain product marketing collateral such as presentations and case studies.
• Develop training materials and product documentation for internal teams.
• Collaborate with marketing to produce content that drives demand and highlights product capabilities.
• Monitor and report on product performance metrics and customer feedback.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-2 years of experience in product marketing, preferably in AdTech, MarTech, or SaaS.
• Strong communication and storytelling skills to translate technical features into customer benefits.
• Proficiency in creating presentations and case studies using Google or Microsoft products.
• Ability to manage multiple projects in a fast-paced environment.

Nice-to-haves

• Familiarity with digital advertising platforms such as DSPs, SSPs, CTV, and programmatic advertising.

Benefits

• Paid parental leave
• Internal mobility program
• Paid holidays
• Health insurance
• Paid time off