Associate Product Marketing Manager

Showpad - Chicago, IL

Full-time - Entry Level

Chicago, IL

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Associate Product Marketing Manager at Showpad will play a crucial role in shaping the product positioning and differentiation of the Showpad eOS in the market. This position requires a thorough understanding of products, market dynamics, customers, competitors, and the value delivered by services. The individual will contribute to developing targeted product messaging, inform product and go-to-market teams with customer analysis, and execute the analyst relations strategy to enhance brand awareness among analysts influencing purchase decisions.

Responsibilities

• Oversee the voice of the customer, competitive and market intelligence, tracking trends in the enablement space and adjacent markets.
• Monitor and analyze market trends and competitive offerings, distilling inputs into actionable insights for product strategy.
• Develop and refine Ideal Customer Profile (ICP) messaging and differentiation.
• Create value-oriented materials for solution offerings and enable go-to-market teams on effective usage.
• Collaborate with the Product Marketing team on product releases and the enablement team for effective go-to-market enablement.
• Drive awareness of Showpad offerings and expand analysts' understanding of company strategy and product vision.
• Execute on Forrester Waves, Gartner Magic Quadrants, and IDC Market Scapes.
• Contribute to the positioning for the company and its market vision.

Requirements

• Experience in product marketing with a proven track record of understanding technology and converting features into business value.
• Experience in developing, testing, and refining company and product messaging and positioning.
• Experience creating company/product one-sheeters, battlecards, and sales collateral.
• Familiarity with executing Forrester Waves and Gartner Magic Quadrants with a proven success record.
• Strong project management skills to execute multiple projects simultaneously and keep stakeholders informed.
• Excellent interpersonal and communication skills—verbal, written, and presentation.
• Strong critical thinking and analytical skills to convert data into insights.

Benefits

• Paid parental leave
• Paid holidays including Juneteenth and paid time off to vote
• Paid time off to volunteer at non-profit organizations
• Personal development opportunities
• Professional stretch assignments