Associate Product Marketing Manager

$80,000 - $110,000/Yr

Aerin Medical - Mountain View, CA

Full-time - Mid Level

Mountain View, CA

Administrative and Support Services

About the position

The Associate Product Marketing Manager at Aerin Medical plays a crucial role in driving education, awareness, and adoption of the company's products in the otolaryngology space. This position focuses on downstream marketing strategies to support healthcare professionals (HCPs) and enhance patient care through innovative solutions for chronic nasal airway obstruction and chronic rhinitis. The role involves collaboration with various teams to ensure effective marketing execution and product launches, contributing to the overall mission of improving patient access to life-changing relief.

Responsibilities

• Support and partner with marketing leadership to create and execute Aerin Medical's HCP marketing strategy.
• Develop a deep understanding of the voice of customer, HCP journey, and product experience.
• Work closely with digital marketing and marketing communications team to maintain up-to-date HCP facing website and digital campaign content.
• Maintain and update key downstream marketing materials.
• Collaborate closely with the sales team in creating/measuring progress toward product marketing goals.
• Support the medical education team in creation of sales training materials to ensure sales team stays up to date on product knowledge.
• Support sales trainings on marketing messages, product launch plans, and best practices in utilizing marketing tools.
• Utilize excellent strategic planning, operational execution, and cross-functional collaboration skills to develop and deliver marketing and sales support programs.
• Manage consultants and vendors as needed to coordinate and achieve planned deliverables on schedule.
• Shepherd marketing materials through the cross-functional document control process.

Requirements

• Bachelor's degree is highly desired.
• MBA or advanced degree is a plus.
• At least 2 years of related marketing and/or relevant business experience is required.
• Medical device or healthcare related experience is preferred but not required.
• Proven experience in PowerPoint/Excel/Word.
• Experience in building slide presentations.
• Strong written and verbal communication skills.
• Strong interpersonal skills, superb oral and written communication skills; confidence in presenting to a large group of sales representatives.
• High energy, positive attitude, and a bias for action.
• Creative problem solving and attention to detail.
• Experience in strategic planning and cross-functional collaboration.
• Strong work ethic and the ability to work independently with a high sense of organizational accountability.
• Proven ability to successfully manage and prioritize multiple projects in a fast-paced environment with a sense of urgency.
• Highest level of personal and professional integrity.
• Data analysis skills.
• Proficiency in basic graphic design is a plus.

Nice-to-haves

• Experience in medical device marketing.
• Proficiency in graphic design tools.

Benefits

• Competitive salary range of $80,000 - $110,000 per year.
• Full-time employment with opportunities for professional growth.