Associate Product Marketing Manager

$64,626 - $100,298/Yr

Red Hat - Raleigh, NC

Full-time - Entry Level

Remote - Raleigh, NC

Professional, Scientific, and Technical Services

About the position

The Associate Product Marketing Manager at Red Hat will be responsible for developing and executing marketing strategies for the OpenShift product. This role involves creating compelling messaging that articulates the product's value proposition, understanding market trends, and collaborating with cross-functional teams to ensure successful product launches and marketing campaigns. The ideal candidate will work in a dynamic environment that values diverse perspectives and encourages innovative thinking.

Responsibilities

• Develop product messaging and validate it through customer surveys and sales interviews.
• Document market trends and create case studies that drive the product.
• Enable Sales Teams with messaging and materials to drive pipeline.
• Develop and execute marketing plans for OpenShift customers, including content creation like white papers and blogs.
• Be accountable for the success of product launches and deliver metrics supporting the launch success.
• Help customers onboard and adopt the OpenShift platform effectively.
• Create and refresh marketing assets and content for various offerings.
• Collaborate with partner business units and corporate marketing to optimize marketing assets.
• Produce internal communications and update partners on program efforts and metrics.

Requirements

• 0-2 years of experience in marketing or a Bachelor's degree in marketing, communications, or technology.
• Excellent written and verbal communication skills to create compelling stories and messaging.
• Ability to synthesize technical information into coherent messaging with business value.
• Understanding of content needs for marketing funnel development and current marketing technology practices.
• Experience with social media marketing and ability to manage multiple tasks and meet deadlines.
• Ability to analyze data to foster data-driven decisions and employ a customer-focused approach.

Nice-to-haves

• Experience with Jira, Slack, and Google Workspace.
• Familiarity with CI/CD and Kubernetes.

Benefits

• Paid parental leave
• Health savings account
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Military leave
• Paid time off
• Paid military leave
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Expense account