Associate Product Marketing Manager

Educational Testing Service - Princeton, NJ

Full-time - Entry Level

Princeton, NJ

Educational Services

About the position

The Associate Product Marketing Manager at Educational Testing Service (ETS) plays a vital role in supporting Go-To-Market activities for the Praxis division, which focuses on empowering aspiring teachers. This position involves developing engaging content, creating marketing collateral, and equipping the sales team with necessary tools to effectively communicate the value of ETS products to partners and clients. The role requires a creative individual with strong storytelling abilities and a passion for education, contributing to the organization's mission of advancing quality and equity in education.

Responsibilities

• Support Go-To-Market activities for partners and clients in the Praxis division.
• Develop engaging content and marketing collateral for sales enablement.
• Create pitch decks and other materials that align with the Praxis brand.
• Communicate the value of products to stakeholders based on customer insights.
• Develop creative strategies and assets for client-facing teams to drive demand and retention.
• Ensure all marketing communications are clear, concise, and customer-centric.
• Implement project management strategies to align with organizational goals.
• Adhere to ethical standards and comply with applicable laws and regulations.

Requirements

• 2+ years of experience in product marketing and/or sales enablement.
• Excellent written and verbal communication skills.
• Strong storytelling ability with a knack for creating compelling content.
• Self-starter with the ability to thrive in a fast-paced environment.
• Strong organizational and project management skills.
• Genuine interest in the field of education and commitment to empowering aspiring teachers.

Nice-to-haves

• 1+ years of experience in content creation or marketing, preferably in the education space.
• Familiarity with marketing automation tools and CRM systems.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Generous continuous learning support
• Tuition reimbursement
• Generous PTO and vacation time
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a) and 403(b)) with company contribution
• Commuter benefits
• Pet insurance
• 1 year subscription to Calm App