Associate Product Marketing Manager

Klein Tools - Feasterville-Trevose, PA

Full-time - Mid Level

Feasterville-Trevose, PA

Machinery Manufacturing

About the position

The Associate Product Marketing Manager at Klein Tools plays a crucial role in developing and executing product-oriented plans that align with the company's selling tactics, growth strategy, and financial goals. This position is integral to ensuring the timely execution of product-specific plans, effectively communicating critical information, and providing comprehensive market, product, financial, and end-user data analysis to drive informed business decisions. In this dynamic role, the Associate Product Marketing Manager will continuously develop expertise in the product line by engaging with the market, sales personnel, distributors, and end users through various channels. The responsibilities include managing and reviewing existing product lines, understanding the market and product life cycle, and identifying opportunities for product improvement, line additions, new market exploration, enhanced merchandising, promotions, and other growth prospects. The position also involves managing and executing the new product development phase gate process, which encompasses product launches, special promotions, forecasting, pricing strategies, and other necessary activities. The Associate Product Marketing Manager will assist in developing and creating marketing content for both new and existing products, perform market research by engaging with customers and sales representatives, and utilize insights gained from customer interactions to generate new product ideas that align with the company's strategic focus. Collaboration with cross-functional teams, including Finance, HR, Engineering, Production, Supply Chain, and Sales, is essential for contributing to the continuous improvement of the facility. The role requires effective communication skills to present new and existing products in both professional office settings and construction sites. Additionally, the Associate Product Marketing Manager will provide product assistance to other areas of the company as needed and perform other duties as required within the scope of the position.

Responsibilities

• Continuously develop as a product expert by staying in touch with the market and interacting with salespeople, distributors, and end users.
• Manage and review existing product lines, understanding the market and product life cycle, and seeking opportunities for product improvement and growth.
• Manage and execute the new product development phase gate process, including product launches and special promotions.
• Assist with developing and creating marketing content for new and existing products.
• Perform market research by engaging with customers, sales reps, and outside rep agencies to gather insights.
• Use information from customer interactions to develop new product ideas and create business cases for evaluation.
• Collaborate with cross-functional teams to contribute to continuous improvement efforts.
• Effectively communicate and present product information in professional settings and on construction sites.
• Provide product assistance to other areas of the company as needed.
• Perform other duties as required within the nature and level of work.

Requirements

• Bachelor's Degree in business, engineering, or a related field.
• At least three (3) years of relevant experience in product marketing or a related field.
• Positive team player with a willingness to help others and meet deadlines.
• Entrepreneurial and hands-on mindset.

Benefits

• Paid Vacations & Holidays
• Profit Sharing & Matching 401(k)
• Health Insurance (Medical, Vision, & Dental)
• Discounts on Klein Tools products
• Education and Professional Development Assistance