Associate Product Marketing Manager

$83,600 - $167,200/Yr

Abbott Laboratories - Santa Clara, CA

Full-time - Entry Level

Santa Clara, CA

10,001+ employees

Miscellaneous Manufacturing

About the position

The Associate Product Marketing Manager at Abbott will play a crucial role in the Structural Heart division, focusing on marketing and budget responsibilities for designated products. This position aims to drive sales, margin, and performance excellence goals while providing strategic insights to senior management. The role requires a blend of financial analysis, market expertise, and collaboration with various teams to ensure successful product launches and marketing strategies.

Responsibilities

• Maintain worldwide market expertise for MitraClip and related Structural Heart technologies.
• Develop and create best-in-market product messaging and collaborate with global marketing and field teams to test messaging feasibility.
• Develop strategies to address product performance issues.
• Support the development and updating of annual marketing plans/strategies, including market analysis and customer segmentation.
• Support the creation of US-specific strategies for new product launches.
• Assist in launch readiness by developing product inventory timing and marketing programs.
• Take a support role on project teams to drive accountability and achieve goals and milestones.
• Manage creative agencies to plan, develop, and execute new US materials.
• Partner with regulatory colleagues to ensure competitiveness, accuracy, and compliance of materials.
• Develop and update US forecasts and justifications for respective product lines.

Requirements

• Education: B.S. in Marketing, Business, or Science.
• Substantial financial skills and market analysis experience.
• Advanced communication skills and strong storytelling abilities.
• Ability to develop and execute new product launches.
• Strong analytical skills and proficiency in written and oral communication.
• Understanding of technical and scientific information.
• Willingness to comply with regulatory requirements.
• Ability to influence and motivate individuals across functional areas.
• Capability to manage multiple projects simultaneously under tight deadlines.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• Excellent retirement savings plan with high employer contribution
• Tuition reimbursement and student debt programs
• Recognition as a great place to work and for diversity
• Career development opportunities within an international company