Associate, Product Marketing (Remote)

$80,000 - $130,000/Yr

Smbc - Phoenix, AZ

Full-time - Mid Level

Remote - Phoenix, AZ

1,001-5,000 employees

About the position

The Associate, Product Marketing role at SMBC involves driving the marketing strategy for key financial products in a fully digital banking environment. The position requires an entrepreneurial product marketer who can develop multi-channel marketing plans to meet acquisition goals, collaborate with cross-functional teams, and execute consumer-facing campaigns. This role is pivotal in both marketing existing products and scaling growth, with a focus on market research and customer intelligence to inform strategies.

Responsibilities

• Execute end-to-end GTM strategy for product areas, including messaging, positioning, launch planning, acquisition channels, and customer adoption.
• Lead development and execution of ongoing mail/digital customer campaigns and testing initiatives for the target segment.
• Collaborate with Product teams to understand total business performance and identify new opportunities to achieve KPIs.
• Influence internal decision makers with formal recommendations and informal networking through excellent communication.
• Serve as marketing lead and key liaison with cross-functional teams for creative socialization & approvals.
• Develop a detailed understanding of the customer acquisition funnel, personas, and use cases to drive marketing asset development.
• Define market research and customer intelligence projects to harvest insights and inform campaigns.
• Synthesize marketing trends, competitive landscape, and macro external factors to improve results and brand impact.
• Work with marketing team members to connect martech capabilities to marketing possibilities across targeting, creative, and experience journeys.
• Lead and manage creative processes, working with internal creative teams and agency partners, and writing effective creative briefs.

Requirements

• 3+ years of marketing experience, preferably in financial services or a heavily regulated industry.
• Experience marketing new products and overseeing product launches.
• Excellent project management skills with a history of successfully driving projects from inception to completion.
• Experience in fast-paced growth environments.
• Experience working in a remote or hybrid environment, proficient in using digital tools to communicate and drive results.
• Proficient in Microsoft Office tools and experience using cloud-based documentation.
• Working knowledge of CMS platforms and cloud-based customer engagement platforms.
• Bachelor's degree required.

Nice-to-haves

• Multi-Channel marketing and direct response experience, including direct mail and digital.
• A passion for leveraging data, metrics, and insights to drive results and learnings.

Benefits

• Competitive salary range between $80,000.00 and $130,000.00 based on qualifications and experience.
• Annual discretionary incentive award eligibility.
• Comprehensive benefits portfolio offered by SMBC.