Associate Program Manager Digital Marketing

$70,000 - $80,000/Yr

Taylormade Golf Company - Carlsbad, CA

Full-time - Mid Level

Carlsbad, CA

Amusement, Gambling, and Recreation Industries

About the position

The Associate Program Manager, Digital Marketing at TaylorMade Golf Company is responsible for guiding the strategy and execution of various digital marketing channels, including Paid Search, Paid Social, Affiliate, Display, Video, and Organic Search. This role focuses on optimizing these channels to achieve profit, revenue, and customer acquisition goals through data-driven decision-making and collaboration with cross-functional teams.

Responsibilities

• Drive go-to-market by planning, executing, and scaling growth marketing campaigns that align with business goals and objectives.
• Implement and optimize strategies within Google Ads, Microsoft Ads, Meta Ads, and Affiliate channels.
• Work with content and social teams to develop engaging and relevant ad placements across digital marketing campaigns, ensuring consistency in messaging and branding.
• Plan and execute digital marketing campaigns across multiple channels, optimizing for CPM and ROAS efficiency.
• Monitor budget allocation and adjust campaigns to maximize ROAS.
• Execute regular testing to determine the most effective ad creatives and targeting strategies.
• Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
• Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
• Use Google Analytics and other software to track performance in each channel and provide ongoing reports against goals.
• Work with affiliate publishers to optimize delivery and campaign performance.
• Analyze campaign performance regularly to maximize revenue and identify optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 3 - 5 years' experience using Google Ads and Bing Ads required, either in-house or agency.
• 3 - 5 years of experience managing paid social campaigns preferred.
• Experience managing SEO and affiliate strategy preferred.
• Strong analytical and reporting skills, proficient in PowerPoint, Excel, and Word.
• Project management skills and exposure to project-based work structures.
• Strong communication skills (verbal and written).
• Experience working in a team-oriented/collaborative environment.

Nice-to-haves

• Knowledge of GA4, Photoshop, CMS systems, and Incrementality Measurement/MMM required.
• Passion for golf and/or sport preferred.

Benefits

• Paid holidays
• Health insurance
• Paid time off