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Associate Researcher, Consumer Insights
Sega USA Ltd - Irvine, CA
posted 2 months ago
About the position
The Associate Researcher in Consumer Insights at SEGA plays a crucial role in driving data-driven decision-making processes within the gaming industry. This position involves conducting various research activities, including research design, market research, user experience research, and managing external research partners. The researcher will independently manage full-service research programs and ensure actionable insights are communicated to global stakeholders, particularly in Japan.
Responsibilities
- Develop and implement effective research methodologies tailored to the video game industry.
- Plan consumer research projects to uncover insights into gaming trends, player behavior, and preferences.
- Conduct comprehensive market research to identify emerging trends and growth opportunities in the gaming market.
- Analyze market data to inform marketing and product strategies for console and PC games.
- Utilize survey software tools to design and conduct gaming-specific surveys.
- Leverage statistical software packages to run complex analyses on gaming-related data sets.
- Synthesize data from multiple sources to create compelling reports for game development and marketing teams.
- Create visually engaging reports in PowerPoint to communicate research findings to stakeholders.
- Effectively communicate research findings to stakeholders from diverse cultural backgrounds.
- Manage an annual budget and process contracts and invoices.
Requirements
- Proficiency in programming surveys and using survey software tools such as Alchemer and Qualtrics.
- Expertise in statistical software packages like SPSS or R for in-depth data analysis.
- Ability to independently run complex statistical analyses.
- Excellent analytical skills to synthesize data from various sources.
- Proficiency in creating visually engaging reports in PowerPoint.
- Outstanding cross-cultural communication skills.
- Ability to collaborate with team members and grow their skills.
- Ability to champion for audiences and push for high-quality results.
- Excellent presentation skills.
