Associate/Senior Associate, Packtype Strategy, Take Home Portfolio

The Hershey Company - Hershey, PA

Full-time - Mid Level

Hershey, PA

Food Manufacturing

About the position

The Associate Brand Manager (ABM/Sr ABM) is responsible for leading Packtype innovation and strategy projects to enhance the CMG take-home business. This role requires strong leadership in cross-functional assignments, analytical skills to translate business analysis into marketing actions, and a keen understanding of market trends and consumer behavior. The ABM/Sr ABM will coordinate with various functional areas and external marketing suppliers to drive business growth through effective marketing strategies and product launches.

Responsibilities

• Strategic (3-5 year) and annual marketing planning and (periodic) re-planning on the TH business
• Leadership of activities inside and outside the company that will drive growth through successful product launches and implementation of marketing strategies
• Partner with Cross-functional teammates to design, plan, and execute initiatives within timeline and budget to grow the business
• Project ownership including navigation of stage-gate commercialization and launch readiness activities
• Analysis of business results, the internal/external business environment, competitors, customers, market trends, consumer research, and implications to the IC business aimed at identifying opportunities to pursue and risks to mitigate
• Creative/Design Agency Briefing
• Personal training and development

Requirements

• MBA preferred; relevant internal Hershey experience accepted in lieu of MBA; MBA required externally
• At least 3 years of related work experience
• Outstanding analytical abilities, with experience turning insights into actionable recommendations
• Strong leadership and influencing skills
• Demonstrated Strategic Thinking and Planning, and Problem Solving
• Overall business knowledge and holistic general management approach
• Possesses a growth mindset, with the ability to contribute to innovation and creative solutions
• Ability to manage projects from development to execution, and be accountable for sales results
• Strong verbal & written communicator to a wide breadth of audiences including senior leadership
• Functional marketing expertise in some, if not all, areas of marketing