Henry Schein - Seattle, WA
posted about 2 months ago
The Associate Social Media and Community Manager at Henry Schein is a pivotal role responsible for developing and executing social media strategies and objectives that align with the company's goals. This position involves leading community management efforts and optimizing the presence of Henry Schein One across various social media platforms. The role requires collaboration with internal stakeholders, including Marketing, Sales, Customer Success, Service and Support, Product, Legal, Engineering, and Human Resources, to understand their unique objectives and challenges. This understanding is crucial for optimizing processes and enhancing communication across the organization. In this role, the manager will define Henry Schein One's ongoing position on social media by identifying effective goals and strategies. This includes managing relationships with social media marketing, monitoring, management, and analytics vendors to ensure optimal investment and engagement. The manager will oversee engagement and communication across all social media communities, including Facebook, LinkedIn, Twitter, TikTok, and emerging channels, to foster community engagement and drive brand awareness. The position also involves executing ongoing monitoring of brand social channels and relevant online conversations to identify opportunities for engagement while surfacing customer insights. The manager will gauge sentiment and inform strategic content development by extracting meaningful qualitative and quantitative insights from the communities. Engaging with influencers and the community through social listening and proactive outreach is also a key responsibility. Additionally, the manager will evolve and improve community engagement strategies and guidelines, ideate and execute unique social media activations, and contribute to channel-specific programming calendars that cater to targeted audiences. Ensuring that social media experiences and campaigns meet marketing objectives and branding guidelines is essential to protect the integrity of the Henry Schein One and product brands while driving sales to benefit the business. The role champions innovative social media and marketing programs in the B2B Healthcare space, delivering dynamic and high-value online experiences.