Henry Schein - Austin, TX
posted about 2 months ago
The Associate Social Media and Community Manager at Henry Schein is a pivotal role responsible for developing and executing social media strategies and objectives that align with the company's goals. This position involves leading community management efforts and optimizing the presence of Henry Schein One across various social media platforms. The role requires collaboration with internal stakeholders, including Marketing, Sales, Customer Success, Service and Support, Product, Legal, Engineering, and Human Resources, to understand their unique objectives and challenges. By integrating these insights, the Associate Manager will enhance processes and communication across the organization. In this role, the Associate Manager will define Henry Schein One's ongoing position on social media by identifying effective goals and strategies. This includes managing relationships with social media marketing, monitoring, management, and analytics vendors to optimize investments. The position also entails managing engagement and communication across all social media communities, including Facebook, LinkedIn, Twitter, TikTok, and emerging channels, to foster community engagement and drive brand awareness. The Associate Manager will be responsible for monitoring brand social channels and relevant online conversations, identifying opportunities for engagement, and surfacing customer insights. By gauging sentiment and leveraging qualitative and quantitative insights from the community, the Associate Manager will inform the strategic development of content. Engaging with influencers and the community through social listening and proactive outreach is also a key aspect of this role. Additionally, the Associate Manager will evolve and improve community engagement strategies and guidelines, ideate and execute unique social media activations, and contribute to channel-specific programming calendars that cater to targeted audiences. Ensuring that social media experiences and campaigns meet marketing objectives and branding guidelines is crucial for protecting the integrity of the Henry Schein One and product brands while driving sales to benefit the business. This role champions innovative social media and marketing programs in the B2B Healthcare space, delivering dynamic online experiences that add value to the community.