Associate Vice President, Marketing and Communication

Alcorn State University - Lorman, MS

Full-time - Senior

Lorman, MS

Educational Services

About the position

The Associate Vice President of Marketing and Communication at Alcorn State University is responsible for developing and implementing a comprehensive marketing and communication strategy aimed at enhancing the university's profile, reputation, and brand. This role involves leading an integrated platform that encompasses various aspects of communication, marketing, and creative programs, with a strong emphasis on collaboration across the university.

Responsibilities

• Establish a targeted and systematic approach to elevate the university's profile and brand.
• Lead a fully integrated platform of communications, marketing, and creative programs.
• Focus on media relations, content creation, research news, and internal communications.
• Manage social media, marketing, digital analytics, and visitor experience initiatives.
• Build a culture of collaboration across the university regarding marketing and communication programs.
• Set goals and measures to define success in marketing and communication efforts.
• Champion transparency and teamwork within the department.

Requirements

• Proven experience in marketing and communication strategies.
• Strong leadership skills with the ability to collaborate across departments.
• Expertise in media relations and content creation.
• Experience with digital marketing and analytics.
• Ability to set measurable goals and evaluate success.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with social media management tools.
• Knowledge of visitor experience enhancement strategies.

Benefits

• Open salary based on experience and qualifications.